marketing education

How Frontline Instructors Can Cultivate Effective Student Teams
Business and Management INK
June 13, 2023

How Frontline Instructors Can Cultivate Effective Student Teams

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Stop Trying to Turn Marketers into Design Thinkers
Business and Management INK
February 4, 2022

Stop Trying to Turn Marketers into Design Thinkers

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Technology Extends Learning and Engagement Outside of the Classroom
Business and Management INK
November 19, 2015

Technology Extends Learning and Engagement Outside of the Classroom

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Do You Have Research on Marketing Education?
Business and Management INK
January 8, 2015

Do You Have Research on Marketing Education?

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Where Are the Marketing Ethics Courses?

Where Are the Marketing Ethics Courses?

Many of the challenges facing today’s businesses — such as advertising claims, consumer protection, and product quality — are marketing ethics issues. […]

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Best Paper Winners: Journal of Marketing Education

Best Paper Winners: Journal of Marketing Education

This month, the Journal of Marketing Education recognized its Outstanding Article of the Year winners for 2012. Congratulations to Bruce K. Pilling, […]

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A “Novel” Approach to Engaging Gen Y

A “Novel” Approach to Engaging Gen Y

Thanks to shorter attention spans and “stimulation overload,” today’s Generation Y business students are a tough crowd when it comes to classroom […]

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Macromarketing Roundtable Commentary

Macromarketing Roundtable Commentary

Alan Bradshaw, University of London, and Mark Tadajewski, University of Strathclyde, published “Macromarketing Roundtable Commentary–The Export of Marketing Education” on September 20th, 2011 in […]

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