Marketing

Harnessing the Power of Social Learning in Teaching Marketing
Bookshelf
July 13, 2023

Harnessing the Power of Social Learning in Teaching Marketing

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How Frontline Instructors Can Cultivate Effective Student Teams
Business and Management INK
June 13, 2023

How Frontline Instructors Can Cultivate Effective Student Teams

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Social Inequality Examined Via Soda Consumption Among Youth
Business and Management INK
October 11, 2022

Social Inequality Examined Via Soda Consumption Among Youth

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(Macro)Marketing for Sustainability and Society with Mark Peterson: Watch the Teaching Business for People and Planet Webinar
Business and Management INK
June 29, 2022

(Macro)Marketing for Sustainability and Society with Mark Peterson: Watch the Teaching Business for People and Planet Webinar

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Hacking a University Class and Bringing a Macro-Sustainability Perspective

Hacking a University Class and Bringing a Macro-Sustainability Perspective

Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout

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Linking SME International Marketing Agility to New Technology Adoption

Linking SME International Marketing Agility to New Technology Adoption

Olimpia C. Racela and Amonrat Thoumrungroje reflect on their paper, “Linking SME international marketing agility to new technology adoption,” published in the […]

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The Social Science of Gift Wrapping (Sloppy is Better!)

The Social Science of Gift Wrapping (Sloppy is Better!)

Does a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …

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The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?

The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?

At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.

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The Social Science of Holiday Marketing, er, Shopping

The Social Science of Holiday Marketing, er, Shopping

By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.

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How Coca-Cola Uses Social Media to Promote Corporate Social Initiatives

How Coca-Cola Uses Social Media to Promote Corporate Social Initiatives

What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public Response to […]

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How Has Retailing Evolved?

How Has Retailing Evolved?

From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their article “The […]

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What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging […]

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