Social, Behavioral Scientists Eligible to Apply for NSF S-STEM Grants
Solicitations are now being sought for the National Science Foundation’s Scholarships in Science, Technology, Engineering, and Mathematics program, and in an unheralded […]
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
Olimpia C. Racela and Amonrat Thoumrungroje reflect on their paper, “Linking SME international marketing agility to new technology adoption,” published in the […]
Does a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …
At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.
By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public Response to […]
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their article “The […]
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging […]