Social Marketing

Top Five: Social Marketing
Business and Management INK
June 12, 2013

Top Five: Social Marketing

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Invitation to Publish in Social Marketing Quarterly
Business and Management INK
April 19, 2013

Invitation to Publish in Social Marketing Quarterly

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Can Social Media Spread Good Health?
Business and Management INK
April 3, 2013

Can Social Media Spread Good Health?

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How To Act on Climate Change
Business and Management INK
November 26, 2012

How To Act on Climate Change

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Is Bottled Water a Breakable Habit?

Is Bottled Water a Breakable Habit?

Today, about half of all Americans drink bottled water. That number is steadily rising, and so are the environmental and social impacts. […]

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The CSR Agenda: Part 4 of 5

The CSR Agenda: Part 4 of 5

On Tuesday, Forbes published a case study about a corporate social responsibility strategy that spelled the difference between life and death: Around […]

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Planned Parenthood’s Social Marketing Success Story

Planned Parenthood’s Social Marketing Success Story

We’re pleased to share an article by Beth Sundstrom of the University of Maryland, “Integrating Public Relations and Social Marketing: A Case […]

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Are Facebook Fan Pages Effective?

Are Facebook Fan Pages Effective?

Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of people. But […]

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Marketing For a Better World

Marketing For a Better World

The first SAGE-published issue of Social Marketing Quarterly (SMQ) offers plenty of tangible advice for marketing scholars and practitioners who want to […]

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Going Green: Do Consumers Buy It?

Going Green: Do Consumers Buy It?

The greening of corporate America often has less to do with environmental concern and more to do with perceived influence on consumers, […]

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“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing

“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing

As the U.S. election season heats up, political marketing is everywhere. How does it interface with social marketing, which aims to change […]

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Social Marketing and Healthy People

Social Marketing and Healthy People

Did you know that social marketing objectives have been added to Healthy People 2020? Healthy People, the program of national health promotion […]

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