Tour Guide Performance and Tourist Satisfaction: A Study of the Package Tours in Shanghai

October 10, 2011 806

Songshan Huang, University of South Australia, Cathy H. C. Hsu and Andrew Chan, The Hong Kong Polytechnic University, published “Tour Guide Performance and Tourist Satisfaction: a Study of the Package Tours in Shanghai” in the February 2010 issue of the Journal of Hospitality & Tourism Research. To view other articles in this issue, click here.

The Abstract:

This study examines tour guide performance and its relationship with tourist satisfaction in the context of package tours in Shanghai. A multilayer framework of tourist satisfaction in the package tour context is proposed. Tourist satisfaction was conceptualized to include three aspects/layers: satisfaction with guiding service, satisfaction with tour services, and satisfaction with the overall tour experience. Tour guide performance was found to have a significant direct effect on tourist satisfaction with guiding service and an indirect effect on satisfaction with tour services and with tour experience. Satisfaction with guiding service positively affected satisfaction with tour services but showed no direct effect on satisfaction with the overall tour experience. However, indirect effect of satisfaction with guiding service on satisfaction with tour experience mediated by satisfaction with tour services was significant. Implications for tour operators and government agencies are discussed.

To learn more about the Journal of Hospitality & Tourism Research, please follow this link.

[polldaddy rating=”4667602″]

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Published

October 10, 2011

The End of Meaningful CSR?

By Lance Bennett and Julie Uldam

Read Now

Business and Management INK

November 18, 2024

Boards and Internationalization Speed

By Benjamin Fath, Antje Fiedler, Noemi Sinkovics, and Rudolf R Sinkovics

Read Now

Business and Management INK

November 11, 2024

How Managers Can Enhance Trust

By Berend van der Kolk and Hilco van Elten

Read Now

Business and Management INK

October 28, 2024

The Role of Place in Sustainability

By Arno Kourula, Panikos Georgallis, Irene Henriques, and Johanna Mair

Read Now

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Jette Sandager 793 Business and Management INK

In this article, author Jette Sandager reflects on the inspiration behind her research article, “The sensuous governmentality of glitter: Educating managing women scientists […]

Read Now

Utilizing Academic-Practitioner Partnering for Societal Impact

Natalie Slawinski, Bruna Brito, Jennifer Brenton, and Wendy Smith 731 Business and Management INK

In this article, co-authors Natalie Slawinski, Bruna Brito, Jennifer Brenton, and Wendy Smith reflect on the inspiration behind their research article, “Reflections on deep academic–practitioner partnering for generative societal impact,” published in Strategic Organization.

Read Now

Trippin’ Forward: Management Research and the Development of Psychedelics

Charlie Smith 904 Business and Management INK, International Debate

Charlie Smith reflects on his interest in psychedelic research, the topic of his research article, “Psychedelics, Psychedelic-Assisted Therapy and Employees’ Wellbeing,” published in Journal of Management Inquiry.

Read Now