Business and Management INK

Are Facebook Fan Pages Effective?

May 18, 2012 862

Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of people. But beyond getting “liked,” does a Facebook fan page actually influence the way people think and behave?

In the first SAGE-published issue of Social Marketing Quarterly (SMQ), Paige Woolley and Michael Peterson, both of the University of Delaware, examine the impact of a Facebook fan page on its followers. “Efficacy of a Health-Related Facebook Social Network Site on Health-Seeking Behaviors” was published in the March 2012 edition of SMQ. Click here to access all articles in this issue.

The abstract:

The current study was designed to determine the impact of a health-related Facebook fan page on health-seeking actions, thoughts, and behaviors. Ninety Get Up and Do Something (GUADS) fans who were 18 years and older completed an online questionnaire about their perceptions, use, and reaction to a Facebook page. Results revealed the GUADS Facebook page prompts healthseeking actions by motivating fans to search for more health information online. The page positively influences health-related thoughts and behaviors by motivating and reminding fans to engage in healthy behaviors. Frequency of seeing, clicking, and reading GUADS posts was significantly related to health information seeking and health-related thoughts and behaviors. Results suggest that Facebook may be an effective medium to help individuals maintain and adopt a healthy lifestyle.

To learn more about Social Marketing Quarterly, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available online? Then click here!

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

The Role of Place in Sustainability
Business and Management INK
October 28, 2024

The Role of Place in Sustainability

Read Now
Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices
Business and Management INK
October 24, 2024

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Read Now
Utilizing Academic-Practitioner Partnering for Societal Impact
Business and Management INK
September 17, 2024

Utilizing Academic-Practitioner Partnering for Societal Impact

Read Now
Trippin’ Forward: Management Research and the Development of Psychedelics
Business and Management INK
September 9, 2024

Trippin’ Forward: Management Research and the Development of Psychedelics

Read Now
Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Co-authors Birgitte Wraae and Nicolai Nybye reflect on the inspiration behind their research article, “Learning to Be “Me,” “the Team,” and “the Company” Through Entrepreneurial Extracurricular Activities: An Ethnographic Approach,” published in Entrepreneurship Education and Pedagogy.

Read Now
The Future of Business is Interdisciplinary 

The Future of Business is Interdisciplinary 

By actively collaborating with industry, developing interdisciplinary programs and investing in hands-on learning opportunities, business schools can equip graduates with the specific skills and experiences that employers are seeking.

Read Now
The Co-Creation Edge in Marketing Education

The Co-Creation Edge in Marketing Education

In this article, co-authors Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J. Ricky Fergurson, Steven A. Stewart, Philip Kitchen, and Monica Fine reflect on the inspiration behind […]

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments