Marketing For a Better World
The first SAGE-published issue of Social Marketing Quarterly (SMQ) offers plenty of tangible advice for marketing scholars and practitioners who want to create change for the greater good. Click here to view the Table of Contents.
The issue’s closing piece, “Insightful Social Marketing Leadership,” excerpts the keynote speech given by SMQ Associate Editor François Lagarde at the U.K. Social Marketing Conference in Brighton, England. Dr. Lagarde reflects on the power of social marketing to transform society, the role of leadership in creating change, and the ways in which social marketing can “evolve and unleash its full potential to take up some of the planet’s and humanity’s greatest challenges.”
An excerpt from the essay:
The beauty with social marketing is that it is a confluence of both marketing and many social sciences each bringing complementary theories, techniques, expertise, and skills (French & Blair- Stevens, 2007, p. 17; Truss, Marshall, & Blair-Stevens, 2010, p. 23). It is also a field of practice that attracts people with diverse backgrounds and talents. In this period of ongoing ecological, demographic, technological, economic, political, and social turbulence and opportunities, I cannot think of a better field of practice.
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