Business and Management INK

Greek Crisis: How Social Marketing Can Help

February 18, 2013 813

Editor’s note: We are pleased to welcome Dr. Periklis Polyzoidis of the Democritus University of Thrace in Komotini, Greece, whose article “Social Marketing in Greece: Time to Wake Up!was published in the Social Marketing Quarterly March 2013 issue.

Greece is facing an enormous economic and social crisis. The expansion of social problems has made the use of social marketing imperative. The fact that, with very few exceptions, the term social marketing has not been adopted by the home_coverGreek scientific community was very  disappointing.

On a practical level, social marketing has a presence in Greece but has not developed to its full capacity. It seems that there are many possibilities for the further development of social marketing in Greece. Some scientists and practitioners believe that it will blossom very soon – we hope that they are right.

***

Read the article in the latest issue of Social Marketing Quarterly.

fotoperiklis1Dr Periklis Polyzoidis is an Assistant Professor in the Department of Social Policy and Administration at Democritus University of Thrace, Greece, where he completed his PhD thesis on the role of nongovernmental organizations that are active in the field of social care, under the supervision of Professor Maria Petmesidou. He studied business administration at the Department of Economic Sciences, School of Law and Economic Sciences, Aristoteles University of Thessaloniki and economics at the Justus Liebig University of Giessen, Germany. His areas of research are in the filed of non governmental organizations, voluntarism, social quality and social marketing.

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

The Role of Place in Sustainability
Business and Management INK
October 28, 2024

The Role of Place in Sustainability

Read Now
Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices
Business and Management INK
October 24, 2024

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Read Now
Utilizing Academic-Practitioner Partnering for Societal Impact
Business and Management INK
September 17, 2024

Utilizing Academic-Practitioner Partnering for Societal Impact

Read Now
Trippin’ Forward: Management Research and the Development of Psychedelics
Business and Management INK
September 9, 2024

Trippin’ Forward: Management Research and the Development of Psychedelics

Read Now
Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Co-authors Birgitte Wraae and Nicolai Nybye reflect on the inspiration behind their research article, “Learning to Be “Me,” “the Team,” and “the Company” Through Entrepreneurial Extracurricular Activities: An Ethnographic Approach,” published in Entrepreneurship Education and Pedagogy.

Read Now
The Future of Business is Interdisciplinary 

The Future of Business is Interdisciplinary 

By actively collaborating with industry, developing interdisciplinary programs and investing in hands-on learning opportunities, business schools can equip graduates with the specific skills and experiences that employers are seeking.

Read Now
The Co-Creation Edge in Marketing Education

The Co-Creation Edge in Marketing Education

In this article, co-authors Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J. Ricky Fergurson, Steven A. Stewart, Philip Kitchen, and Monica Fine reflect on the inspiration behind […]

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments