Best Paper Winners: Journal of Marketing Education

In this article, Isabel Fischer and Kerry Dobbins reflect on their work, “Is it worth it? How paradoxical tensions of identity shape the readiness of management educators to embrace transformative technologies in their teaching,” which was recently published in the Journal of Management Education.

The authors review the ways in which data analytics and artificial intelligence can engender more stability and efficiency in megaprojects. They evaluate the present and likely future use of digital technology—particularly with regard to construction projects — discuss the likely benefits, and also consider some of the challenges around digitization.

In this article, Jessica Weaver, Philippa Hunter-Jones, and Rory Donnelly reflect on “Unlocking the Full Potential of Transformative Service Research by Embedding Collaboration Throughout the Research Process,” which can be found in the Journal of Service Research.