Business and Management INK

Top Five: Journal of Macromarketing

April 26, 2013 773

What is a marketing ideology, and what is the marketer’s role in contemporary culture? These and more are among the questions explored in the current top-read articles from the Journal of Macromarketing, which examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. These articles are freely available to access using the links below through May 9:

Sidney J. Levy and Marius K. Luedicke
From Marketing Ideology to Branding Ideology
March 2013

A. Fuat Fırat
Marketing: Culture Institutionalized
March 2013

Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
December 2008

Erik Assadourian
Transforming Cultures: From Consumerism to Sustainability
June 2010

John Thøgersen
Country Differences in Sustainable Consumption: The Case of Organic Food
June 2010

Stay on top of the latest macromarketing research and trends: subscribe to JMK’s RSS feed, and click here to receive e-alerts about new articles and issues published online before they’re in print.

Business & Management INK

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Published

April 26, 2013

The Case of Leftist Governments in Chile and Uruguay

By Aldo Madariaga and Juan Bogliaccini

Read Now

Exploring Public-Private Partnerships in the National Capital Region of the United States

Business and Management INK

July 12, 2024

Exploring Public-Private Partnerships in the National Capital Region of the United States

By Young Hoon Kwak, Qingbin Cui, and Yu Wang

Read Now

With or Without You: Career Capital Development as Experienced by MBA Alumni

Business and Management INK

July 11, 2024

With or Without You: Career Capital Development as Experienced by MBA Alumni

By Elizabeth Houldsworth, Andrea Tresidder, and Tatiana Rowson

Read Now

Understanding HR Managers’ Role in Shaping Fair Organizational Policies and Practice

Business and Management INK

July 9, 2024

Understanding HR Managers’ Role in Shaping Fair Organizational Policies and Practice

By Ishbel McWha-Hermann and Katie Geradine

Read Now

Corporate Health Policy: Pioneering a Fresh Avenue of Research

Irene Henriques, Lilia Raquel Rojas-Cruz, and Bryan Husted 285 Business and Management INK

In this article, Lilia Raquel Rojas-Cruz, Irene Henriques, Bryan Husted reflect on the inspiration behind their research article, “Exploring Public Health Research for Corporate Health Policy: Insights for Business and Society Scholars,” in Business & Society.

Read Now

Responsible Management Education Week 2024: Sage Asks ‘What Does It Mean to You?’

Sage 595 Business and Management INK, Teaching

Sage used the opportunity of Responsible Business Management week 2024 to ask its authors, editors, and contacts what responsible management education means to them.

Read Now

‘Push, Pull, Dance’: Public Health Procurement – Saving Lives and Preventing Harm

Cindy Berman, Olga Martin-Ortega, and Martina Trusgnach 624 Business and Management INK

‘Push, Pull, Dance’ seeks to reimagine ethical supply chains in public health procurement. In this article, Olga Martin-Ortega, Martina Trusgnach, and Cindy Berman offer a new theoretical framework for tackling human and labor rights violations, including modern slavery, through public procurement.

Read Now