Business and Management INK

Embracing a Corporate Social Responsibility Agenda

June 17, 2014 937

businessman-holding-crystal-globe-1281812-mAre companies who claim a corporate social responsibility agenda actually aligned with its value system? Line Schmeltz explored this topic in his research “Identical or Just Compatible? The Utility of Corporate Identity Values In Communicating Corporate Social Responsibility” from International Journal of Business Communication

The abstract:

This study explores whether companies embracing a corporate social responsibility agenda have a strategic focus on BPCQ/IJBC3.inddadapting and aligning their value systems to reflect such commitment. The analysis is based on empirical data and a conceptual model juxtaposing corporate values, corporate social responsibility values, and implementation to capture how the different configurations of these aspects may impact the communication carried out by corporations. The findings indicate that the companies in the data sample operate with two markedly different value systems. The coexistence of two value systems is discussed in relation to the reported difficulties that companies experience when facing the new and complex challenge of communicating corporate social responsibility.

“Identical or Just Compatible? The Utility of Corporate Identity Values In Communicating Corporate Social Responsibility” from International Journal of Business Communication can be read for free by clicking here. Stay ahead of the game by clicking here to sign up for e-alerts and get all the latest research from International Journal of Business Communication delivered right to your inbox!

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

The End of Meaningful CSR?
Business and Management INK
November 22, 2024

The End of Meaningful CSR?

Read Now
Boards and Internationalization Speed
Business and Management INK
November 18, 2024

Boards and Internationalization Speed

Read Now
How Managers Can Enhance Trust
Business and Management INK
November 11, 2024

How Managers Can Enhance Trust

Read Now
The Role of Place in Sustainability
Business and Management INK
October 28, 2024

The Role of Place in Sustainability

Read Now
Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

In this article, author Jette Sandager reflects on the inspiration behind her research article, “The sensuous governmentality of glitter: Educating managing women scientists […]

Read Now
Utilizing Academic-Practitioner Partnering for Societal Impact

Utilizing Academic-Practitioner Partnering for Societal Impact

In this article, co-authors Natalie Slawinski, Bruna Brito, Jennifer Brenton, and Wendy Smith reflect on the inspiration behind their research article, “Reflections on deep academic–practitioner partnering for generative societal impact,” published in Strategic Organization.

Read Now
Trippin’ Forward: Management Research and the Development of Psychedelics

Trippin’ Forward: Management Research and the Development of Psychedelics

Charlie Smith reflects on his interest in psychedelic research, the topic of his research article, “Psychedelics, Psychedelic-Assisted Therapy and Employees’ Wellbeing,” published in Journal of Management Inquiry.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments