Journal of Marketing Education provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising. It is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.
Journal of Marketing Education is accepting bylined articles from experts and practitioners on a wide range of topics related to marketing education, including:
- Evidence-Based Methods for Improving Marketing Education
- Recruiting and Developing the Student Mindset
- The Classroom and Teaching Tools
- Social Media