Archives for 2021

Why Jobs-to-Be-Done is Foundational to Digital Marketing
Business and Management INK
June 21, 2021

Why Jobs-to-Be-Done is Foundational to Digital Marketing

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Event: Value of Science: Data, Products and Use
Event
June 21, 2021

Event: Value of Science: Data, Products and Use

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Marking the First Decade of the First Social Science Megajournal
Open Access
June 21, 2021

Marking the First Decade of the First Social Science Megajournal

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Daniel Kahneman on the Problem Thornier Than Cognitive Bias
News
June 16, 2021

Daniel Kahneman on the Problem Thornier Than Cognitive Bias

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Webinar: Opportunities to Cut Child Poverty: Understanding the Data and Evidence

Webinar: Opportunities to Cut Child Poverty: Understanding the Data and Evidence

A free webinar, scheduled for June 24, will focus on what we know about child poverty and how we know it: what do the economic and social sciences teach us about gainful approaches to reducing child poverty.

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Questioning the Narrative of the Majority-Minority Society

Questioning the Narrative of the Majority-Minority Society

“The argument of this book,” writes Richard Alba, “is not that whites will retain a numerical majority status, although I do not rule out such a possibility, but rather that mainstream expansion, which brings about a melding involving many whites, non-whites, and Hispanics, holds out the prospect of a new kind of societal majority.”

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Should We Mandate a Course in Ethics for All Research-Based PhD Candidates?

Should We Mandate a Course in Ethics for All Research-Based PhD Candidates?

The Indian University Grants Commission (UGC) has introduced a number of policies aimed at addressing issues around the robustness and quality of Indian research. One focus of these policies has been the introduction of mandatory publishing ethics training for Indian PhD students aimed at reducing unethical or predatory research and publishing practices. In this blogpost, Santosh C. Hulagabali, reflects on the successful development of this course in his own institution and how ethical training may influence scholarly communication more broadly in India.

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‘Misery Index’ Reveals COVID-19 Impact on American Lives

‘Misery Index’ Reveals COVID-19 Impact on American Lives

To better understand the breadth and depth of the pandemic’s impact on American lives, Kyla Thomas and her peers worked with colleagues at the USC Dornsife Center for Economic and Social Research to develop an index of “pandemic misery.”

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The Secrets of the Human Mind (and Marketing)

The Secrets of the Human Mind (and Marketing)

The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.

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Project Managing a Book on Project Management

Project Managing a Book on Project Management

perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.

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New Edition of ‘Advertising & Promotion’ and the Obliteration of the Mad Men Paradigm

New Edition of ‘Advertising & Promotion’ and the Obliteration of the Mad Men Paradigm

The advertising and promotion world is very different since the first edition of our book, Advertising & Promotion, appeared in 2005. The […]

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Would a Weary People Take a Virtual Course on the Pandemic? Yes, They Would

Would a Weary People Take a Virtual Course on the Pandemic? Yes, They Would

An anthropologist, a biologist and a historian at the University of Guelph jointly held a summer online course on all aspects of the COVID-19 pandemic. It was a hit

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