Business and Management INK

JME Podcast on Basic Business Lessons

February 16, 2011 901

How can a bottle of Coke help minimally educated entrepreneurs run a microenterprise? Gina Vega talks to Blaine McCormick and Van Gray, both of Baylor University about their recent article, “Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink“, in this new Journal of Management Education podcast.

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