The Role of Responsible Gambling Strategy in Forming Behavioral Intention

January 7, 2012 914

Hak-Jun Song, Pai Chai University, Choong-Ki Lee, Kyung Hee University, William C. Norman, Clemson University, and Heesup Han, Dong-A University, published “The Role of Responsible Gambling Strategy in Forming Behavioral Intention: An Application of a Model of Goal-Directed Behavior” on November 7th, 2011 in the Journal of Travel Research’s OnlineFirst section. To read other OnlineFirst articles, please click here.

The abstract:

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

To learn more about the Journal of Travel Research, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available online? Then click here!

[polldaddy rating=”4667602″]

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Published

January 7, 2012

Boards and Internationalization Speed

By Benjamin Fath, Antje Fiedler, Noemi Sinkovics, and Rudolf R Sinkovics

Read Now

Business and Management INK

November 11, 2024

How Managers Can Enhance Trust

By Berend van der Kolk and Hilco van Elten

Read Now

Business and Management INK

October 28, 2024

The Role of Place in Sustainability

By Arno Kourula, Panikos Georgallis, Irene Henriques, and Johanna Mair

Read Now

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Business and Management INK

October 24, 2024

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

By Jette Sandager

Read Now

Utilizing Academic-Practitioner Partnering for Societal Impact

Natalie Slawinski, Bruna Brito, Jennifer Brenton, and Wendy Smith 728 Business and Management INK

In this article, co-authors Natalie Slawinski, Bruna Brito, Jennifer Brenton, and Wendy Smith reflect on the inspiration behind their research article, “Reflections on deep academic–practitioner partnering for generative societal impact,” published in Strategic Organization.

Read Now

Trippin’ Forward: Management Research and the Development of Psychedelics

Charlie Smith 900 Business and Management INK, International Debate

Charlie Smith reflects on his interest in psychedelic research, the topic of his research article, “Psychedelics, Psychedelic-Assisted Therapy and Employees’ Wellbeing,” published in Journal of Management Inquiry.

Read Now

Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Birgitte Wraae and Nicolai Nybye 929 Business and Management INK

Co-authors Birgitte Wraae and Nicolai Nybye reflect on the inspiration behind their research article, “Learning to Be “Me,” “the Team,” and “the Company” Through Entrepreneurial Extracurricular Activities: An Ethnographic Approach,” published in Entrepreneurship Education and Pedagogy.

Read Now