Christopher Sampson is a health economist based at the Division of Rehabilitation and Ageing at the University of Nottingham. His interest is most strongly drawn towards research in to the methods and theory around valuing health, and the evaluative space of economic evaluation. Sampson also has an active interest in models of academic publishing and the engagement of academics with alternative channels of dissemination, such as blogging and social media. This is in no small part thanks to his role as founder of The Academic Health Economists' Blog.