Emelie Fröberg (pictured) is a research fellow at the Stockholm School of Economics Institute for Research. Her research focuses on the following four areas: investor behavior, salary behavior, consumer behavior, and academic management.
Svetlana Kolesova is the senior analyst at Nepa, a market research organization. She also served as a PhD researcher at the Stockholm School of Economics. There, she focused on quantitative marketing, consumer behavior and retail.
Sara Rosengren is a professor in the department of marketing and strategy at the Stockholm School of Economics. Among her accomplishments, she is also the ICA Retailers' chair in business administration retailing, the head of Center for Retailing (CFR), and the president of the European Advertising Academy.