Frank G. Cabano is an assistant professor of marketing at the University of Texas at El Paso. His research focuses on religion’s influence on consumer behavior and identity-based consumption. His work has appeared in journals such as Journal of Behavioral Decision Making, European Journal of Marketing, and Psychology & Marketing.
Elizabeth A. Minton is an associate professor of marketing at the University of Wyoming. She has published papers on religion and consumer behavior, pro-social marketing, and priming and cueing theory. Her work has appeared in journals such as Journal of Consumer Psychology, Journal of Business Research, and Psychology & Marketing.