Helen Kennedy is professor of digital society at the University of Sheffield. Over more than 20 years, she has researched how digital developments are experienced by ’ordinary people’ and how these experiences can inform the work of digital media practitioners. She is currently interested in the datafication of everyday life. She is researching public attitudes to data mining and related issues such as trust in data, data and inequality and what ‘good’ data practice might look like. She is also interested in the role of visual representations of data in everyday life.