Jonna Koponen (pictured) is an academy research fellow and associate professor in the Business School at the University of Eastern Finland in Joensuu, Finland. She has research interests in the following areas: AI-integrated service teams, human AI-interaction, E-leadership, digital communication in service organizations, relationship marketing, B2B sales, customer relationships, customer experience, value co-creation, sales communication and interaction, interpersonal communication competence, digital marketing, marketing and communication education and innovative teaching and learning methods.
Saara Julkunen is a professor and Head of the UEF Business School at the University of Eastern Finland. She has amassed a wide range of academic publications, including a recent study on the consumer's adaptive responses under crisis.
Anne Laajalahti is an adjunct professor in The School of Marketing and Communication at the University of Vassa, Finland. She is a communication professional with research interests in communications theory, crisis communication, organizational communication, public relations, and strategic communication.
Marianna Turunen is an export and customer service specialist at Junttan. She received her master's degree from the University of Eastern Finland and bachelor's degree from Karelia University of Applied Sciences.
Brian Spitzberg is a Senate Distinguished Professor of Communication at San Diego State University. He is also the author or coauthor of over 100 scholarly articles and book chapters and has coauthored or co-edited several scholarly books on communication competence, conflict, aggression, stalking, and the dark side of communication.