Katy Jordan is currently a visiting fellow in the Institute of Educational Technology at the Open University, UK. Her research interests focus on the intersection of the internet and higher education, and she has published research on topics including academic social networking sites, openness in education, massive open online courses, and semantic technologies for education. ------------------------------------------------------------------------------------------------------------ Mark Carrigan is Digital Engagement Fellow at The Sociological Review Foundation and Postdoctoral Research Associate in the Faculty of Education at University of Cambridge. His research explores the institutionalisation of social media within higher education, as well as the theoretical and methodological challenges posed by the proliferation of platforms. He is the author of Social Media for Academics, published by Sage in 2016.