Author: Maria Petrescu, John T. Gironda, Anjala S. Krishen, Adina Dudau, J. Ricky Fergurson, Steven A. Stewart, Philip Kitchen, and Monica Fine

Dr. Maria Petrescu (pictured) is an associate professor of marketing and associate dean of innovation at Embry-Riddle Aeronautical University. Her main research areas include marketing analytics, digital marketing, and AI. Dr. Petrescu has published articles in journals such as the Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Journal of Marketing Management, Journal of Product and Brand Management, Journal of Promotion Management, Journal of Retailing and Consumer Services, Public Management Review, Journal of Marketing Analytics, and Journal of Internet Commerce. John T. Gironda is an associate professor of marketing at Nova Southeastern University. His teaching and research interests include marketing technology, digital and social media marketing, branding, marketing strategy, and consumer privacy issues. His research has been published in Industrial Marketing Management, Psychology & Marketing, Journal of Retailing and Consumer Services, Journal of Marketing Theory and Practice, and Journal of Marketing Management. Anjala S. Krishen is the Mel Larson Endowed Chair of Marketing, and professor and department chair of marketing and international business at University of Nevada, Las Vegas (UNLV). She has a B.S. in electrical engineering from Rice University, and a M.S. marketing, MBA, and Ph.D. from Virginia Polytechnic Institute and State University (Virginia Tech). Anjala held management positions for 13-years before pursuing a doctorate. Adina Dudau is a senior lecturer in management, associate research director, and PGR Director in the Adam Smith Business School at the University of Glasgow. Her research is highly interdisciplinary and anchored in public management, and she draws on several theoretical issues, including risk and crisis management, complexity theory, positive organizational behavior and management control. As a researcher, she has published in general management, public management, business education and accounting journals, such as European Management Journal, Public Management Review, Academy of Management Learning and Teaching and Financial Accountability and Management. J. Ricky Fergurson is an assistant professor of marketing at Middle Tennessee State University. His teaching and research interests include retailing, sales and sales management, relationship marketing, and marketing strategy. He has published in Journal of Marketing Channels, Journal of Managerial Issues, and Journal of Marketing Analytics. He has also presented at a number of conferences including the Academy of Marketing Science, Society for Marketing Advances, and National Conference in Sales Management. Steven A. Stewart is an associate professor of entrepreneurship at Furman University, where he teaches entrepreneurship and management courses. He has worked professionally in management and sales for NCR Corporation, S.C. Johnson and Walmart. Additionally, he serves on the advisory boards of several start-up companies. He has won numerous awards for teaching, including for teaching innovation by the Center for Entrepreneurial Excellence (CFEE, George Washington University) through the United States Association for Small Business and Entrepreneurship (USASBE), the W.A. and Emma Lou Crider Award for Excellence in Teaching, and the Rutherford Award for excellence in teaching and service in the MBA. Philip Kitchen is a professor of marketing, ICN-Artem School of Business, Nancy, France and emeritus professor University of Salford, UK and Brock University, Canada. Kitchen is the founder and editor of the Journal of Marketing Communications (Routledge), and founder of the International Conference on Corporate and Marketing Communications (held annually since 1996). He has twice served as guest editor for the European Journal of Marketing and has published over 200 papers in journals including Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Advertising, International Journal of Human Resource Management among others, together with 20 published books on marketing communications, corporate communications, marketing management and marketing theory. Monica Fine is a professor of marketing and associate dean at Coastal Carolina University. Research authored by Dr. Fine has been published in a wide variety of outlets including: Journal of Brand Management, Services Marketing Quarterly, Journal of Digital and Social Media Marketing, Tourism, Culture & Communication, Southern Business Economic Journal and Operations Management Education Review.

The Co-Creation Edge in Marketing Education
Business and Management INK
August 19, 2024

The Co-Creation Edge in Marketing Education

Read Now

Subscribe to our mailing list

Get the latest news from the social and behavioral science community delivered straight to your inbox.