Author: Michael Mehmet, Clifford Lewis, and Nina Reynolds

Michael Mehmet (pictured) is an associate professor in marketing at the University of Wollongong, Australia, in the School of Business. Michael is a researcher of social listening and has utilized qualitative techniques in the following areas: social marketing, policy development, tourism, business practices, and environmental management. Clifford Lewis is a marketing academic at Charles Strut University in Australia and a research fellow at Tourism Reset. He is a member of ACON's Research Ethics Review Committee and was honored as a Research Hero by the Market Research Society in the UK in 2022. He has research interests in transformative customer experiences and LGBTQI_ inclusion in place and recreational contexts. Nina Reynolds is a professor of marketing in the faculty of business and law at the University of Wollongong, Australia. She has a PhD in international marketing research, an MPhil in questionnaire design, and two bachelor's degrees in American management studies and psychology. She has research interests in research methods and digital research.

Exploring LGBTQ+ Marketing Scholarship and Strategies
Business and Management INK
July 29, 2024

Exploring LGBTQ+ Marketing Scholarship and Strategies

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