Author: Sanghyub John Lee and Rouxelle de Villiers

Sanghyub John Lee (pictured) is a PhD candidate at the University of Auckland Business School. He has research interests in big data scraping and deep learning analysis to predict human behavior. As a researcher, he has been a part of multiple research publications. Rouxelle de Villiers is a senior lecturer of marketing and international business at the Auckland University of Technology in New Zealand. She is an andragogue and research scholar with over 26 years of experience as a CEO and business practitioner. She also has 12 years of experience as a tertiary educator and has teaching focuses on andragogy, decision and sense-making skills, and creativity and innovation.

Using Advanced Machine Learning to Better Understand the Emotional Intensity of Online Reviews
Business and Management INK
July 31, 2024

Using Advanced Machine Learning to Better Understand the Emotional Intensity of Online Reviews

Read Now

Subscribe to our mailing list

Get the latest news from the social and behavioral science community delivered straight to your inbox.