Terence Tsai is an associate professor at the China Europe International Business School (who has extensive teaching, research and working experience including at the University of Cambridge, the University of Western Ontario, the Chinese University of Hong Kong and Shanghai Jiaotong University. His areas of teaching and research include Chinese management, international business, strategic management, strategic business simulation, cross-cultural management, organization theory, foundations of management and environmental management and sustainability. He currently holds the position of associate professor of management at the Department of Strategy and Entrepreneurship at CEIBS (Beijing, Shanghai, Shenzhen, Zurich and Accra) and the former director of the school’s Case Development Center.