Author: Tracy L. Tuten

Tracy L. Tuten is a professor of marketing at Sofia University in the United States and author of several books including the award-winning textbook, Social Media Marketing. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She’s been recognized with teaching awards at her respective institutions and with national awards, such as the O’Hara Leadership Award in Direct & Interactive Marketing Education. Follow her updates on https://www.linkedin.com/in/tracytuten/

Harnessing the Power of Social Learning in Teaching Marketing
Bookshelf
July 13, 2023

Harnessing the Power of Social Learning in Teaching Marketing

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Why Jobs-to-Be-Done is Foundational to Digital Marketing
Business and Management INK
June 21, 2021

Why Jobs-to-Be-Done is Foundational to Digital Marketing

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