best practices

Top Five: Social Marketing
Business and Management INK
June 12, 2013

Top Five: Social Marketing

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Best Practices in Diversity Management
Business and Management INK
March 22, 2013

Best Practices in Diversity Management

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College Drinking Prevention: A Social Marketing Approach
Business and Management INK
March 19, 2013

College Drinking Prevention: A Social Marketing Approach

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Greek Crisis: How Social Marketing Can Help
Business and Management INK
February 18, 2013

Greek Crisis: How Social Marketing Can Help

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Philip Kotler on Marketing With a Conscience

Philip Kotler on Marketing With a Conscience

In the latest edition of the American Marketing Association’s Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International […]

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Great Opportunities, Significant Challenges in Social Marketing

Great Opportunities, Significant Challenges in Social Marketing

Social Marketing Quarterly focuses on the theoretical, research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit […]

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Facebook, Twitter, Blog? How To Get Your Message Out

Facebook, Twitter, Blog? How To Get Your Message Out

With traditional and new media channels abound, finding the right one for your organization can be a challenge. Social Marketing Quarterly’s new […]

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Publish Your Business Communication Research!

Publish Your Business Communication Research!

Business Communication Quarterly, the only refereed journal devoted solely to the teaching of communication in the workplace, is now accepting submissions. Benefits […]

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Video: Building Partnerships With Social Marketing

Video: Building Partnerships With Social Marketing

How can you develop successful partnership efforts that help your organization become one that others seek to engage? [youtube=http://www.youtube.com/watch?v=c7nP5u20uxc] In this video […]

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