macromarketing

Top Five: Journal of Macromarketing
Business and Management INK
April 26, 2013

Top Five: Journal of Macromarketing

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A Just Cup of Coffee: From Fair Trade to Human Happiness
Business and Management INK
April 26, 2012

A Just Cup of Coffee: From Fair Trade to Human Happiness

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JMK Special Issue on Vietnam
Business and Management INK
April 12, 2012

JMK Special Issue on Vietnam

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Journal of Macromarketing Call for Papers
Business and Management INK
October 26, 2011

Journal of Macromarketing Call for Papers

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Sustainable Market Orientation

Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the […]

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Sustainable Market Orientation

Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the […]

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