Marketing

How Has Retailing Evolved?
Business and Management INK
September 30, 2015

How Has Retailing Evolved?

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What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?
Business and Management INK
November 26, 2014

What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

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Read the Award-Winning Article from Organization and Environment!
Business and Management INK
August 8, 2014

Read the Award-Winning Article from Organization and Environment!

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Why Some Corporations Choose To Be Socially Responsible
Business and Management INK
July 2, 2014

Why Some Corporations Choose To Be Socially Responsible

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Is Joint Achievement of Customer Satisfaction and Efficiency Beneficial in Merger Contexts?

Is Joint Achievement of Customer Satisfaction and Efficiency Beneficial in Merger Contexts?

[Editor’s Note: We’re pleased to welcome Vanitha Swaminathan, who collaborated with Christopher Groening, Vikas Mittal, and Felipe Thomaz on their paper “How […]

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How Do Students Choose Colleges?

How Do Students Choose Colleges?

It’s finally spring time! According to the College Board, most high school students take the SAT for the first time in the […]

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Are Awards a Double-Edged Sword?

Are Awards a Double-Edged Sword?

The Oscars have been awarded! But just how does winning an award affect the prizewinner? Not the way you would think according […]

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Book Review: Advertising at War

Book Review: Advertising at War

Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 […]

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Best Paper Winners: Journal of Marketing Education

Best Paper Winners: Journal of Marketing Education

This month, the Journal of Marketing Education recognized its Outstanding Article of the Year winners for 2012. Congratulations to Bruce K. Pilling, […]

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Want to Spread Your Message on Facebook?

Want to Spread Your Message on Facebook?

Editor’s note: We are pleased to welcome Linchi Kwok, assistant professor of Hospitality Management in the David B. Falk College of Sport […]

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Educating Our Future Business Leaders

Educating Our Future Business Leaders

Do you have a paper to submit? The Journal of Marketing Education is now accepting research on ethics, corporate social responsibility, sustainability […]

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Video: Building Partnerships With Social Marketing

Video: Building Partnerships With Social Marketing

How can you develop successful partnership efforts that help your organization become one that others seek to engage? [youtube=http://www.youtube.com/watch?v=c7nP5u20uxc] In this video […]

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