Marketing

“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing
Business and Management INK
May 8, 2012

“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing

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Social Marketing and Healthy People
Business and Management INK
April 24, 2012

Social Marketing and Healthy People

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JMK Special Issue on Vietnam
Business and Management INK
April 12, 2012

JMK Special Issue on Vietnam

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Fostering Sustainable Behavior
Business and Management INK
April 10, 2012

Fostering Sustainable Behavior

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JSR’s Founding Editor Receives AMA Educator Award

JSR’s Founding Editor Receives AMA Educator Award

Roland T. Rust has been awarded the 2012 American Marketing Association/Irwin/McGraw-Hill distinguished Marketing Educator Award for his distinguished service and outstanding contribution in marketing […]

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Are You Reaching Your Audience?

Are You Reaching Your Audience?

The University of South Florida’s 22nd Annual Social Marketing Conference: Ideas Beyond Borders, sponsored by USF Health, kicks off this summer with […]

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Kickstart Your Social Marketing Strategy

Kickstart Your Social Marketing Strategy

Kickstart your social marketing strategy this summer with the Social Marketing Field School’s Introduction to Social Marketing course! Sponsored by USF Health, […]

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Examining Markets, Marketing, Consumers, and Society through Documentary Films

Examining Markets, Marketing, Consumers, and Society through Documentary Films

Russell Belk, York University, published “Examining Markets, Marketing, Consumers, and Society through Documentary Films” on August 23rd, 2011 in Journal of Macromarketing’s […]

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Journal of Macromarketing Call for Papers

Journal of Macromarketing Call for Papers

The Journal of Macromarketing has announced two new Calls for Papers. The first Call for Papers is for the 37th Annual Macromarketing […]

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Visitor Centers, Collaboration, and the Role of Local Food and Beverage as Regional Tourism Development Tools

Visitor Centers, Collaboration, and the Role of Local Food and Beverage as Regional Tourism Development Tools

Abel Duarte Alonso, University of Western Sydney; Edith Cowan University, and Yi Liu, Curtin University, published “Visitor Centers, Collaboration, and the Role […]

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Glocal Conservatism

Glocal Conservatism

“Glocal conservatism: How marketing articulated a neo-traditional Saudi Arabian society during the first oil boom, c. 1974-1984” was published by Relli Shechter, Department […]

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Sustainable Market Orientation

Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the […]

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