Social Marketing

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth
Business and Management INK
February 8, 2016

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

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Book Review: Strategic Social Marketing
Bookshelf
January 6, 2016

Book Review: Strategic Social Marketing

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Book Review: A Social Strategy: How We Profit from Social Media
Business and Management INK
December 21, 2015

Book Review: A Social Strategy: How We Profit from Social Media

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Tweet All About It: Using Twitter as an Inexpensive Communication Tool
Business and Management INK
December 8, 2015

Tweet All About It: Using Twitter as an Inexpensive Communication Tool

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Using Social Marketing in China to Reduce the Spread of Cysticerosis

Using Social Marketing in China to Reduce the Spread of Cysticerosis

[We’re pleased to welcome Mary Dickey of the University of Oklahoma Health Sciences Center. Dr. Dickey recently published “Program Evaluation of a […]

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Do You Have Research on Macro-Social Marketing?

Do You Have Research on Macro-Social Marketing?

Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by […]

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Can Poetry Benefit Business Students?

Can Poetry Benefit Business Students?

[We’re pleased to welcome Carolyn M. Plump who collaborated with William Van Buskirk for Clare Morgan’s What Poetry Brings to Business.] While […]

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Was There Social Marketing in Victorian England?

Was There Social Marketing in Victorian England?

Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood like you […]

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How Do Students Choose Colleges?

How Do Students Choose Colleges?

It’s finally spring time! According to the College Board, most high school students take the SAT for the first time in the […]

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Is There an Economic Future for Eco-Friendly Eateries?

Is There an Economic Future for Eco-Friendly Eateries?

More and more consumers are turning to environmentally friendly products and services, even though this can occasionally mean a higher cost. Restaurants […]

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Encouraging Exercise in the Elderly

Encouraging Exercise in the Elderly

Stephan Dahl of Hull University, Lynne Eagle of James Cook University, and Mustafa Ebrahimjee of the Leigh Primary Care Centre are looking at new […]

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Social Marketing and Health Messages

Social Marketing and Health Messages

Social marketing is become a major part of our day-to-day life. Let’s face it — you’re currently reading a blog with that in mind! Health […]

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